AllCampus | Danny Maller

Task · Action · Result

Task

Drive student enrollment for partner universities through design across channels

AllCampus needed design support across email, web, print, and paid digital to help partner universities capture and convert prospective students at scale, across many different institutional brands.

Action

Designed automated email journeys, coded custom landing pages, and produced display creative and print collateral

I led email design and implementation for lifecycle journeys at GW and USC Marshall, coded custom WordPress and HTML landing pages for Purdue and the University of Florida, designed a multi-format display creative set for Lynn University, and produced direct mail for Purdue's Lean Six Sigma program.

Result

Scalable design systems serving multiple university partners simultaneously

The email and creative systems I designed ran across multiple partner universities at once. The University of Florida interactive site I built with HTML and CSS animations is still live, demonstrating the lasting value of well-crafted digital work built with real intent.

Lifecycle Email Systems

Multi-touch email journeys for The George Washington University and USC Marshall School of Business. Welcome sequences, deadline nudges, and remarketing flows, each built to the institution's own brand voice and tuned to where the prospective student is in the funnel. Production-grade HTML with inline CSS, shown in mobile mockup since most prospect inboxes open on phone.

George Washington University

USC Marshall Online MBA email shown on mobile

USC Marshall School of Business

See how the lifecycle works. The full case study walks through both programs side by side: trigger logic, template architecture, and the design choices for every touchpoint in the funnel.

View the Case Study

Print & Direct Mail

A direct-mail postcard for Purdue's online Lean Six Sigma program, sent to Purdue alumni with an alumni-exclusive discount code. Front-and-back layout matched the program's web and email creative for a consistent prospect experience across channels.

Front

Back

Landing Pages

Custom-coded landing pages for two of AllCampus's partner programs. Built to each university's brand and tuned for the page's job in the funnel: lead capture for Purdue, brand and credentialing for the University of Florida.

Purdue Lean Six Sigma · Live Webinar Registration

purdue.edu/leansixsigmaonline/webinar/

Purdue Lean Six Sigma webinar registration page

Visit the live site

University of Florida · Music Education, Faculty by the Numbers

An interactive credentials page for the University of Florida's music education department, built with HTML and CSS animations and a stock photography library.

Visit the live site

Display Creative

A four-format display creative set for Lynn University's Online MBA in Sports Management, produced in the four standard IAB sizes. One concept, one photo, adapted to the constraints of each placement.

Skyscraper

Half Page

Medium Rectangle

Leaderboard