AllCampus · Email Design · 2016–2017

Higher Ed
Lifecycle Email

Lifecycle Campaigns · Brand Systems · Multi-Client

Selected lifecycle email work for two higher-ed clients at AllCampus. The George Washington University and USC Marshall School of Business. Each program has its own brand system, audience, and funnel position, so each set of emails reads differently. Built for the inbox most prospects actually use: shown here in a mobile mockup, since that's where these land.

01 / 04

Cybersecurity welcome

Sent right after a prospect requests information about the online Master of Engineering in Cybersecurity Policy & Compliance. Confirms their request, sets expectations for the call, and gives them a low-friction next action.

Trigger · RFI submission
9:41 ●●●● 100%
‹ Inbox ⤴ ⌫ ✎
GW Admissions 9:38 AM
A counselor will call. Here's what to expect.
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Voice notes

Lead with what the recipient just did. Frame next steps as a sequence, not a wall of choices. The original used three steps and the structure works. Refresh keeps the bones, sharpens the words, and modernizes the typography.

Voice notes

01 / 03

Online MBA welcome

A refresh of the program's flagship welcome email. Same brand language, cardinal red, italicized deadline, and modular sections. Pulled tighter so the funnel from the headline to "Apply Now" is fewer clicks. For Marshall, the Trojan identity sells itself.

Trigger · RFI submission
9:41 ●●●● 100%
‹ Inbox ⤴ ⌫ ✎
USC Marshall Online MBA 9:38 AM
Your Future. Our Future-Built MBA.
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Voice notes

Lead with the brand promise. The original split it across three columns of body copy. We kept the structure but tightened the words. "Your Future. Our Future-Built MBA." does the heavy lifting; the rest is proof.

Voice notes