Selected lifecycle email work for two higher-ed clients at AllCampus. The George Washington University and USC Marshall School of Business. Each program has its own brand system, audience, and funnel position, so each set of emails reads differently. Built for the inbox most prospects actually use: shown here in a mobile mockup, since that's where these land.
Sent right after a prospect requests information about the online Master of Engineering in Cybersecurity Policy & Compliance. Confirms their request, sets expectations for the call, and gives them a low-friction next action.

Thank you for your interest in GW's online Master of Engineering in Cybersecurity Policy and Compliance.
An admissions counselor will call within two business days to talk through your goals and answer questions about the program.
In the meantime, the program brochure walks through the curriculum, faculty, and application timeline.
Download brochureReady to move now? Reach us directly at (877) ASK-GWU1 or start your application today.
Start applicationGW is steps away from the agencies, federal partners, and private-sector leaders shaping today's cyber landscape. Our online M.Eng. brings that proximity to you, with a curriculum built in partnership with industry and government veterans.
Connect with our admissions team Monday through Friday, 9 AM to 8 PM ET.
Email an advisor
Thank you for your interest in GW's online Master of Engineering programs.
An admissions counselor will reach out shortly to talk through your background and the program that fits you best.
In the meantime, our program guide covers the curriculum, costs, and application requirements in one place.
Download guideWant to move faster? Reach us directly at (877) ASK-GWU2 or begin your application today.
Start applicationGW Engineering sits in the heart of D.C., shaping the next generation of technical leaders. Our online M.Eng. brings the same rigor and faculty access to you, wherever you're working.
Have a question we can answer right now? Email a counselor.
Email an advisor
A quick reminder. Applications for the next cohort of GW's online M.Eng. close soon.
You reached out a few weeks ago. We held a spot for an admissions counselor to walk you through the program, but haven't been able to connect yet.
If now isn't the right time, that's okay. But if you're still curious, here are the three fastest ways to find out if GW is the right fit:
Download the program guide. Curriculum, costs, and application timeline in one place.
Download guide
A quick word from your counselor"Most of our students worked full-time while finishing the program. I've helped a lot of people figure out if it's a fit. Reach out if it would help." — Sarah Chen, Admissions |

When prospective students ask why GW for online cybersecurity, our alumni and current students point to the same things. Not the rankings. Not the brand. The day-to-day reality of being a GW student.
Faculty work at NSA, CISA, and across the federal cyber community. Guest lectures aren't theoretical. Networking is built into the curriculum.
Asynchronous coursework, weekend office hours, and a cohort model that means you're never figuring it out alone.
Ninety percent of graduates land roles in cyber leadership, policy, or compliance within six months of finishing.
A fifteen-minute call with admissions is the fastest way to know. We'll talk about your goals, the program structure, and whether the timing makes sense.
Schedule a callNot ready to talk? Reply to this email with a question. A real counselor will answer.
Lead with what the recipient just did. Frame next steps as a sequence, not a wall of choices. The original used three steps and the structure works. Refresh keeps the bones, sharpens the words, and modernizes the typography.
A refresh of the program's flagship welcome email. Same brand language, cardinal red, italicized deadline, and modular sections. Pulled tighter so the funnel from the headline to "Apply Now" is fewer clicks. For Marshall, the Trojan identity sells itself.
A rigorous Online MBA from a top-ranked business school, backed by the 80,000-strong Trojan Family Alumni Network.
An MBA program built on the most advanced online learning tools, preparing students for leadership in a technology-driven business world.
A small, select cohort from diverse professional backgrounds, learning from expert faculty who teach both on-campus and online.
We are currently accepting applications for our next session, beginning
Find out if you are a fit for the USC Marshall Online MBA here.
Students work directly with leaders from a top company to solve a current business challenge.
Strong bonds are forged among students and faculty, setting the stage for collaborative online learning throughout the program, and lifelong friendships.
Learn More →
Students thrive in a uniquely sophisticated, engaging online environment designed to give them a competitive edge in the digital age.
A fully integrated MBA curriculum provides a holistic understanding of how organizations work.
Download Brochure →
Online MBA students are embraced by and connected to the Trojan Family, one of the world's most influential alumni networks.
More than 80,000 Marshall alumni, including business leaders around the globe, are Trojans.
Learn More →
Applications for the next Online MBA cohort close on August 8. The class is small by design, and seats fill quickly once admissions begins its final review.
Next session begins
Application takes about 30 minutes. No fee for completed apps.
Online MBA cohorts cap at around 40 students. Once the seats are taken, the next start date is months out.
Your in-person week with faculty and a top-tier corporate partner is calendared months in advance. Applying now locks you into this cohort's experience.
Aid packages are finalized in the weeks after admission. Earlier applications mean earlier conversations about scholarships and employer reimbursement.
From admissions"If you've been thinking about it, this is the time. We're happy to talk through your goals before you apply. Most of our students did exactly that." — Maria Reyes, Admissions Counselor |
A fifteen-minute call is the fastest way to find out if Marshall is a fit. We work around your schedule.
Schedule a Call →
An Online MBA story
"I run a product team in Singapore. I'm in class with someone running operations in Sao Paulo. By the second week of residential, that wasn't networking. It was a working group."
— Priya Anand, Class of 2017
Director of Product, fintech (Singapore)
Marshall's Online MBA cohorts span six continents. Your classmates are operators, founders, and team leads at the companies you read about.
The August cohort is still accepting applications. A conversation with our admissions team is the easiest first step.
Talk to Admissions →Want to hear the rest of Priya's story? Reply to this email and we'll send the full alumni profile.
Lead with the brand promise. The original split it across three columns of body copy. We kept the structure but tightened the words. "Your Future. Our Future-Built MBA." does the heavy lifting; the rest is proof.