Print Edition
The reference print pages, designed by fellow Mittera designers on the Hy-Vee account. I worked from these as source files and rebuilt each spread for the iPad edition.
Hy-Vee wanted to put their existing seafood circular in front of customers on tablet, without losing the look that already worked in print. The brief was less "design a new thing" and more "extend the print piece with what the iPad lets you do."
Working in InDesign with Adobe DPS, I rebuilt each print spread for portrait iPad and added the layers the print version couldn't carry: sampling-time overlays, full recipe sheets, and embedded how-to videos. Tap a plus icon, get the extra.
Customers could swipe through the issue, save recipes to their phones, and watch a peeling tutorial from the produce aisle. The print piece still ran in stores; the iPad edition gave it a second life with the bits that needed motion or interaction.
The reference print pages, designed by fellow Mittera designers on the Hy-Vee account. I worked from these as source files and rebuilt each spread for the iPad edition.
Selected screens from the iPad version. Plus icons indicate tap targets that reveal sampling times, recipes, or video.
Walkthrough of the interactive features, captured from the iPad edition.