Formic

Every piece in this engagement was built on top of Formic's existing identity — the wordmark and flag mark, the orange/black/white palette, Untitled Sans for headlines and body, and GT America Mono for dates and metadata. The brand documents below set the rules; the projects after them apply those rules to new formats.

Brand Documents

Working from the established design guide.

The brand reference materials Formic gave me as the starting point. The wordmark, flag, lockups, palette, type system, and substitutions — click to enlarge.

Brand · One Sheet

Formic Design Guide

The core identity reference. Wordmark, logo and flag, horizontal and vertical lockups, full color palette, type, photography, and illustration style.

Brand · Typography

Type System & Substitutions

Detailed type spec: Untitled Sans Medium and Regular for primary use, GT America Mono for tertiary detail, plus Arial/Courier New default substitutions for restricted environments.

Formic Orange#FF9100

Formic Black#091517

Formic White#F0F5F1

Dark Grey#333E3C

Medium Grey#767D79

Light Grey#D1D5D4

Automate NOW — Palletizing Solution Tracks

A side-by-side comparison sheet for four palletizing tracks, built to match the existing brand exactly.

Formic's Automate NOW program offers four distinct palletizing solutions, ranging from a low-cost unguarded collaborative robot up to a heavy-duty compact industrial system. The brief was a single-page sales tool the team could send in advance of a call or hand out at a trade show — letting a prospect quickly see which track fits their case weight, throughput, and stack height.

Built around a four-column comparison table with Formic Orange numbered headers, photographic system shots, EOAT detail, supported case-type imagery, capability matrix, and pricing footer. Untitled Sans throughout for clarity, GT America Mono for the small-caps section labels.

Format8.5 × 11 in · single-sided

UsePrint + digital handout, sales enablement

TypeUntitled Sans · GT America Mono

PaletteFormic Orange + Black + Whites

The Factory Floor Tour — 2020–2026

A six-year tour. One last venue. A commemorative t-shirt styled like a band's tour merch — celebrating Formic's six-year run of factory-floor deployments and the opening of their new Bolingbrook HQ.

The setup writes itself. Formic spent six years going city to city, installing robotic palletizing systems on factory floors across thirty states — 113 stops in total. That's not a sales pipeline. That's a tour. The new 50,000 sq ft Bolingbrook headquarters becomes the bigger venue. "Doors Open 06.20.26" reads as both a concert poster reference and a literal building opening. The tagline "No CAPEX. No Risk. No Problems." doubles as the band's mantra and the actual Formic value prop.

T-Shirt · Front & Back

Six years on the road. One last venue.

The map, the setlist, the finale — every element on this shirt maps to something real in Formic's history. 113 dots for 113 cities. A finale bar for the new HQ opening. Click either view to enlarge.

FrontFlag mark · pocket lockup

BackTour map · 113 cities · finale bar

01 · The Map

113 dots, one target

A stylized US outline in dark grey with 113 Formic Orange dots — one for every city Formic deployed a system in from 2020 to 2026. Bolingbrook is marked with a concentric ring target: the next venue.

02 · The Setlist

Every city, tight in four columns

All 113 cities listed in GT America Mono under the map, set tight in four columns. Reads as a tour itinerary at a distance, becomes a satisfying detail up close — every city Formic has touched.

03 · The Finale

The encore is the HQ

An orange bar across the bottom of the back: "More floor. More impact. — Doors open 06.20.26". The bar functions like the closing track on a tour poster, with the new HQ address as the encore.

Years on tour2020–2026

Stops113

States30

New HQBolingbrook, IL50,000 sq ft · 309 E Crossroads